The New York Times Company today announced that it is naming Joy Robins as global chief advertising officer. Ms. Robins, 42, will report directly to president and chief executive officer Meredith Kopit Levien. She will lead New York Times Advertising and T Brand Studio when she joins in early May.
“Joy is an accomplished leader with 20 years of experience implementing innovative advertising models that can enhance consumer products. With her experience leading the subscription team at The Washington Post, she has a particularly relevant understanding of the business dynamics,” said Ms. Kopit Levien. “I’m excited for Joy to bring her diverse experiences from her broad background in media. She is a strong people leader, a big presence in the ad market, and a fierce advocate for quality journalism.”
Ms. Robins said, “The New York Times has proven the value of its essential subscription bundle to consumers. The Times now has a tremendous opportunity to showcase the power of the bundle to marketers. I’m looking forward to joining a talented team as we take on this important work.”
She joins the Times Company from The Washington Post where she has served as chief revenue officer since 2019.
Ms. Robins has held a variety of advertising and leadership roles. Prior to her role at The Washington Post, Ms. Robins led advertising teams at Quartz for more than five years, most recently serving as global chief revenue officer. Previously, she worked at NBC News Digital, BBC Worldwide, The Weather Channel and OMD.
Ms. Robins graduated from Rutgers University. She is based in New York.