FreeWater’s radical packaging could transform how you see advertising

For a long time, we’ve accepted a barrage of advertising when it means we get something for free as a result. In the old days, there was television and free newspapers, now there are mobile apps and online media. But would we accept the same in a physical product? 

That’s what FreeWater is proposing. It’s offering its packaged water for free, with advertising paying for the product. And it’s not stopping at water. The company wants to create a whole free supermarket. If the plan takes off, it could be the end of the packaging design as we know it.

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